Tianjin Architecture Design Institute
Established 1952. Full-process design from master planning through to interiors.
7,000architects & engineers
Sino-Vietnamese Joint Venture · 2026
Five vendors.One line of accountability.
BSQUARE unifies planning, design, products, construction and furnishing on a single platform. You work with one partner, and receive one guaranteed outcome.
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Platform foundations
- 70+yearsOf design expertiseTADI, established 1952
- 150+companiesIn the shareholder groupNorthern International Group
- 50millionGlobal ordersOPPEIN customer base
- 20,000projectsDelivered worldwideCumulative track record
The problem with the old model
One interface, instead of five.
When a developer coordinates four or five separate vendors, information fractures and accountability gets passed around. Cost overruns live in the gaps between contracts.
Without a platform
Client
- Design
- Products
- Build
- Furniture
- Project management
Client coordinates 4–5 firms · information asymmetry · buck-passing
With BSQUARE
ClientBSQUARE
- Design
- Products
- Build
- Furniture
- Project management
One line · one partner · one outcome
Resource network
Best-in-class strength at every link.
We don’t do everything ourselves. We assemble the strongest specialist at each stage — and take responsibility for the entire chain.
Design Products OPPEIN
The world’s No.1 custom-home brand, operating China’s largest production base.
50 millionglobal ordersConstruction Tianjin Anju Group
State-backed developer. A dual guarantee of build quality and reputation.
150+group companiesHotel furniture FULilai
Hotel furniture specialists, manufacturing to order for star-rated properties.
5,000+4–5★ hotels
Three segments
A different system for each market.
Hotels, high-end apartments and industrial parks run on entirely different logics. We engineer a distinct system for each.
Hotels
Project photography pending
HotelsProject photography pending
Smart Luxury
Design, build and furnish a signature hotel — under one roof, in one integrated solution.
- Planning and design by a dedicated hospitality team
- Unified product configuration: OPPEIN + FULilai
- Construction and quality control by Tianjin Anju
- Lower build cost and lower cost of operation
High-end apartments
Project photography pending
High-end apartmentsProject photography pending
Quality Living
Personalised, high-specification homes — delivered at scale.
- Planning shaped around how residents actually live
- Whole-house customisation for varied buyer needs
- A handover standard above prevailing market norms
- Large-scale capacity that shortens the delivery cycle
Industrial parks
Project photography pending
Industrial parksProject photography pending
Industrial Ecosystem
Function, aesthetics and cost, planned as one connected ecosystem.
- Trend research drives scientific park planning
- Production needs met; the working environment elevated
- Optimised design and procurement cut build cost
- Scale capacity brings the park online faster
Vietnam portfolio
The global standard, delivered locally.
In progress with the developers shaping Vietnam’s real estate market.
- Project photography pendingBluemarq Group
The Privé
- Location
- An Phu, HCMC
- Scope
- Kitchen, wardrobe, vanity
- Project photography pendingAtera Holding
Atera Central
- Location
- Pho Noi, Hung Yen
- Scope
- Full interior fit-out
- Project photography pendingNam Long Group
Waterpoint
- Location
- Ben Luc, Long An
- Scope
- Full interior fit-out
- Project photography pendingAva Group
Ava Center
- Location
- Thuan An, Binh Duong
- Scope
- Kitchen, shoe cabinet, wardrobe, vanity
- Project photography pendingMasterise Homes
Lumiere Evergreen
- Location
- Nam Tu Liem, Hanoi
- Scope
- Loose furniture
- Project photography pendingT&T Group
Hotel 58 Ly Thai To
- Location
- Hoan Kiem, Hanoi
- Scope
- Overall hotel design
- Habana IslandNovaland · Ba Ria–Vung Tau
- Grand ManhattanNovaland · HCMC
- Xanh IslandSun Group · Hai Phong
- Opal ParkviewĐất Xanh Group · Binh Duong
- Gem SkyworldĐất Xanh Group · Dong Nai
- Solina Vũng TàuC-Holdings · Vung Tau
- Cao XanhNeo Cao Xanh · Quang Ninh
- Iki VillageAn Khai Hưng · HCMC
Cooperation models
Flexible in form. Consistent in accountability.
A long-term framework agreement, a single project or a full regional programme — the goal is the same: to become your most trusted long-term partner.
Strategic framework
A long-term relationship exploring opportunities across your pipeline.
Project-based
A customised solution engineered for one specific project.
Regional in-depth
Deep cooperation across a defined region.
Customised service
An exclusive service plan built around your requirements.
Next steps
Let’s map out your next project.
Three steps from conversation to a costed, scheduled proposal.
- 01
Project discovery workshop
We listen to your objectives, scale and constraints.
- 02
Preliminary solution
A design approach and product configuration for the project.
- 03
Cost & timeline proposal
Numbers and milestones we can commit to.